{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f6db0ab2dc2346e2dd1a808/6a5a4483f782764c4c5fe90e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E303 That Great Business Show - The Irish Startup Turning €85 Billion in Advertising Spend into Customer Rewards - Matthew Coffey,  Leah Deasy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f6db0ab2dc2346e2dd1a808/1784300346385-af7c2881-6df3-465f-9fa7-cb2831cb688e.jpeg?height=200","description":"<p><strong>SQUID has raised €10 million, reached almost 4,000 reward locations and now wants to turn loyalty points into real spending power.</strong></p><h2><br></h2><p>€85 billion is spent every year across the UK and Ireland trying to influence where consumers spend their money. Irish loyalty company SQUID has a rather disruptive suggestion: stop spending so much trying to buy people’s attention and put more of that money directly into their pockets.</p><p><br></p><p>ON Episode 303 of That Great Business Show with Conall Ó Móráin, SQUID CEO Matthew Coffey and Chief of Staff Leah Deasy, explain how the company grew from personally pitching independent coffee shops to operating across almost 4,000 locations. SQUID has raised €10 million over time, employs approximately 28 people and says more than 1% of the UK and Irish population now uses its platform.</p><p><br></p><p>We examine:</p><ul><li>Why SQUID believes rewards can outperform conventional advertising</li><li>How three million rewards have already been claimed</li><li>Why free coffee remains a surprisingly powerful business tool</li><li>How the company makes money</li><li>The payment partnerships that could unlock European expansion</li><li>Its planned €10 million-plus Series A</li><li>Whether Revolut, Stripe or another payments giant could eventually come knocking</li><li><br></li></ul><p>HIRE IN A HEARTBEAT:</p><p>Leah chooses Canva co-founder Melanie Perkins.</p><p>Matthew chooses Stripe founders Patrick and John Collison.</p><p><br></p><p>Sponsored by De Facto Shaving Oil. The world’s best all-natural shaving oil. Not a beard oil. Made in Mayo, sold worldwide. DeFactoShave.com</p>","author_name":"Conall Ó'Móráin"}