They built a fried chicken restaurant. Then accidentally built a sauce empire.
Most couples argue about whose turn it is to empty the dishwasher.
Sofie Rooney and Garrett FitzGerald argue about chicken.
And somehow that turned into Chimac — one of Ireland's most talked-about restaurant brands and now a fast-growing food business stocked in Tesco, Marks & Spencer, Selfridges, Whole Foods and beyond.
On this episode:
And yes, Garrett also explains why Ireland should become a global ham superpower.
This is business at its messiest, tastiest and most entertaining.
Their 'hire in a heartbeat'? Sophie went for Fiona Fitzpatrick, founder of Brand Growth Heroes and former Nestlé, Gü and Japoni executive. Sophie describes her as one of the most insightful consumer-brand strategists she has encountered and would hire her to help Chimac scale internationally.
Garrett chose William Exner, a former Chimac team member from Brazil. Garrett highlighted his intelligence, work ethic, adaptability and positive attitude, describing him as someone he would hire again immediately.
Brought to you by De Facto Shaving Oil. The world's best shaving oil. Not a beard oil. A shaving oil. DeFactoShave.com
Our Gentleman’s (and ladies’) Agreement is simple: we do the work, you hit subscribe. Fair exchange.
","author_name":"Conall Ó'Móráin"}