Everyone talks about marketing.
Nobody talks about the warehouse.
And yet the warehouse is where e-commerce businesses either scale… or collapse.
You can build the most beautiful website in the world.
Spend a fortune on advertising.
Drive traffic through Shopify, Amazon, TikTok.
But if your warehouse can’t keep up?
You’re finished.
Orders late.
Customers furious.
Margins gone.
On Episode 288 of That Great Business Show, Conall Ó Móráin talks to Ciaran Crean, co-founder of WaveOMS and co-owner of MicksGarage.com, one of Ireland’s biggest online retailers.
Ciaran lives in the engine room of online retail — the messy, chaotic, expensive part that nobody puts on the glossy marketing slides.
And the numbers are eye-watering.
One company using his system cut warehouse staff from 6 to 2 and saved £8,000 every single month.
But the real shock?
Many warehouses in 2026 still operate like this:
• orders printed on paper
• workers walking the floor ticking boxes
• labels printed manually
• mistakes annoying 2–3% of customers
Yes. Really.
In this episode:
• The hidden chaos inside many warehouses
• Why most retailers underestimate logistics
• How bad warehouse systems destroy margins
• The critical role of barcodes in e-commerce
• Why efficiency beats marketing in online retail
• The one mistake Irish businesses keep making
If you sell anything online — or plan to — this conversation might save you a fortune.
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Shaving oil.
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DeFactoShave.com
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