Brits ditch boring breakfasts and prioritise a fulfilling meal to start the day
56% signal their morning habits have changed in the last two years for the better, with 48% now recognising the importance of eating breakfast at home
39% are now enjoying the benefit of having more time to create a healthy meal to begin the day
New research by New York Bakery takes an in-depth look at the nation's breakfast habits
Breakfast is the most important meal of the day, and now finally, people are seeing the significance of starting the day with a satisfying meal. Since working from home has become more widespread in the UK workforce, 3 out of ten of us are now taking more time than ever before to enjoy an exciting and nutritious start to the day - even getting up earlier to ensure we have the time to enjoy a fulfilling breakfast.
48% of people have recognised the importance of eating breakfast at home since the start of the pandemic, with 39% now enjoying the benefit of more time to create a healthy meal to start the day on the right tone.
In fact, more than half of people (56%) admit to their morning routines changing for the better in the last two years, with just over two thirds (68%) suggesting they want to continue their new breakfast habits as we continue towards a return to normality.
Research by renowned bagel makers, New York Bakery, has taken a detailed look at the UK's breakfast habits, to find out what fuels the start of the day for people in the UK. Data shows that over a quarter of Brits (27%) eat the same breakfast five days a week.
With more people now opting to return to the office, 60% of us still have our breakfast before leaving our homes in the morning, with 11% preferring to enjoy the first meal of the day at their place of work.
When it comes to what we eat for breakfast, scrambled eggs (20%) came out on top as the most popular breakfast choice, with the full-English fry up (19%) and a bagel (13%) also representing the trendy options for breakfast. Looking at bagel toppings, cream cheese (22%) and butter (22%) proved to be most popular, closely followed by cheese (18%).
Someone who knows all about the importance of breakfast, following spells presenting early-morning TV and Radio shows is Miquita Oliver, who tells us why she is a self-confessed breakfast lover. From her time living and working in New York, Miquita offers tips on how they spice up breakfast Stateside and the stats uncovered in the research.
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