How can digital workplace leaders move beyond counting activity to using data to demonstrate real business value? In thisepisode of Digital Workplace Impact, DWG’s Nancy Goebel talks with Data Scientist Felipe Archila about lessons gained whilebuilding digital workplace analytics capability at The Coca-Cola Company, and how those insights are shaping his move intodata and analytics within finance.
Felipe explains why gathering data for volumes of email, Teams messages and page views rarely tells the whole story. Effective measurement combines quantitative signals with qualitative feedback, recognizing the needs of employee personas and keeping workplace experience and what people need in order to get their jobs done front and centre.
The conversation explores privacy-first workforce analytics, the importance of partnering with legal and privacy teams, andhow measurement must evolve as generative and agentic AI become increasingly embedded in everyday work. Felipeemphasizes the need for curiosity, listening, translation and continuous iteration.
For digital workplace leaders seeking to connect digital behaviours with business outcomes, this episode offers practical guidance on choosing meaningful measures, building trust and adapting analytics for an AI-enabled workplace.
Guest speaker:
Felipe Archila
Director, Product Delivery – Data & Analytics
The Coca-Cola Company
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