Information overload is a challenge facing organizations of every size, yet few have taken the time to understand its true impact on employees. In this episode of Digital Workplace Impact, DWG CEO Nancy Goebel speaks with Aletta van Asperen, Senior Communications Innovation Strategist at ING Group, about the organization's research into what it has termed 'infobesity' – the overwhelming volume of messages, notifications and content competing for employees' attention every day.
Drawing on focus groups and employee communication diaries, ING uncovered valuable insights into how information flows through a large, complex organization. The research highlighted two major themes: duplication of communications and the challenge of relevance, with employees reporting that only around half of the communications they receive feel directly relevant to their work.
Aletta explains how ING is using these findings to drive a long-term transformation focused on reducing noise, improving communication quality and creating a more streamlined digital workplace experience. The discussion explores collaboration between communications, HR and technology teams, the growing importance of content governance in the age of AI and why communicators must act as advocates for employee experience.
Digital workplace leaders and practitioners will gain practical insights into reducing information overload, improving content effectiveness and creating sustainable change that helps employees focus on what matters most.
Guest speaker:
Aletta van Asperen
Senior Communications Innovation Strategist, ING Group
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