{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f50fdec7d00a80c6eddb422/5f90d9051901aa31b9ee6aa9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Conscious Thinking - Brand Neutrality","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f50fdec7d00a80c6eddb422/1603327980701-0dbc8cdf804c180879d6ef65602e3968.jpeg?height=200","description":"<p><strong>BRAND NEUTRALITY </strong></p><p><br></p><p>As a communications industry, our brand messages do not exist within a vacuum - in fact they have very immediate, real world impact across today’s hyper connected digital media landscape. This technology includes the rise of social media, which has enabled consumers to have a direct dialogue with brands, and in turn demand more from brands to use their platform and influence to have a positive impact on society. </p><p><br></p><p><strong>Sonoo Singh, </strong>Founder Creative Salon, speaks with<strong>&nbsp;Amy Williams, </strong>Founder of Good-Loop and <strong>Amir Malik, </strong>Digital Marketing Expert at Accenture Interactive about Brand Neutrality and why creativity has consequences.</p><p><br></p><p>Produced with the kind assistance of<strong> </strong>Robert White, <a href=\"https://www.wearetherattle.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>T</strong></a><a href=\"https://open.acast.com/shows/5f50fdec7d00a80c6eddb422/episodes/he%20Rattle%20Collectivhttps://www.wearetherattle.com/e\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>he Rattle Collective</strong></a> and<strong> </strong><a href=\"https://open.acast.com/shows/5f50fdec7d00a80c6eddb422/www.thenerve.io\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>The Nerve</strong></a><strong>.</strong></p><p><br></p>","author_name":"The Conscious Advertising Network"}