{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f3e16eccdbf0125882809ea/61e99762349ccb0013204a3c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Software as a service, content as a value | Nadja Komnenic I Chair Episode 33","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f3e16eccdbf0125882809ea/1642697732475-d7d4ef9f9ba627037cb0c7d0a1bbbfe3.jpeg?height=200","description":"<p>Some may say that sales and business development is a boring subject, some will go with the idea that it is art and others that it's all about numbers and science.</p><p><br></p><p>To dissect these topics and how to truly innovate in sales and overall business development we had a pleasure to welcome Nadja Komnenic, Head of Business development at Lemist.</p><p><br></p><p>🕒Timestamps:</p><p>0:00- Intro</p><p>3:07 -  Can you sell me this pen?</p><p>3:32 - What are you guys doing at Lemlist?</p><p>4:14 - What is Lemlist doing differently from competitors?</p><p>5:35 - Content as a value.</p><p>6:49 - Are you more of a content company nowdays?</p><p>7:49 - How did you find the right formula for successful communication?</p><p>10:37 - How did you end up in sales?</p><p>12:10 - Good and bad examples at innovating at Lemlist</p><p>17:20 - Can you cherry pick one situation that generated the biggest success without expectation?</p><p>19:00 - How do you create community and how do you leverage it</p><p>22:50 - What is a proper way to engage customers?</p><p>24:23 - Was it hard to jump in to business development even though you dont have tech background?</p><p>29:26 - What will the future of business development look like?</p><p>💬 Find the complete transcript of this #episode of #chairtalks here: chairtalks.medium.com</p><p><br></p><p>Host: Nemanja Timotijevic</p><p>Guest: Nadja Komnenic</p><p>Production: Chair Podcast Series</p><p>Supported by www.htecgroup.com</p><p><br></p><p>🌐 Follow our guest: https://www.linkedin.com/in/nadjakomnenic/</p><p>🌐 Follow our host: www.linkedin.com/in/nemanjatimotijevic</p><p><br></p><p>📲 Keep up with us:</p><p><br></p><p>Instagram: www.instagram.com/chair.talks</p><p>LinkedIn: www.linkedin.com/company/chairtalks</p><p>Facebook: www.facebook.com/chair.talks</p><p><br></p><p>🔊Podcast Platforms:</p><p><br></p><p>Spotify - spoti.fi/3rlufTy</p><p>Google Podcast - bit.ly/3e95eag</p><p>Apple Podcast - apple.co/389uzgq</p>","author_name":"Creitive & Studio Direction"}