{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f2c06a48c588b5a529cdf0b/681f6eb427cd62263845701a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to write coffee tasting notes that sell, guide and delight","description":"<p>Tasting notes are simultaneously marketing copy to encourage sales, a promise to the consumer and a translation of a sensory experience into a narrative. </p><p><br></p><p>Good tasting notes typically combine factual information, accurate descriptors combined and evocative descriptions.</p><p><br></p><p>You can download the latest version of the Coffee Tasting Sheet at https://unitedbaristas.com/coffee-tasting/#assessment-sheet </p><p><br></p>","author_name":"United Baristas"}