{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f2a6d27ea5ddb339a3b6072/5f2a6d459a34f3658f68912d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SBM 119: Irresistible Offers, Webinars and Conversions with Stephen Pratley","description":"<div class=\"post-todays-guest\">\n<h2><span>Today’s Guest</span></h2>\n<p><img src=\"/wp-content/uploads/2019/01/podcast_ep_StephenPratley.jpg\" alt=\"\" width=\"443\" height=\"250\" class=\"alignright size-full wp-image-15549\" srcset=\"https://smartbrandmarketing.com/wp-content/uploads/2019/01/podcast_ep_StephenPratley.jpg 443w, https://smartbrandmarketing.com/wp-content/uploads/2019/01/podcast_ep_StephenPratley-300x169.jpg 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" /></p>\n<p>In this episode you will learn about how to create a great offer, warm people up through a webinar and tweak conversions at the top of your funnel.</p>\n<p>Stephen Pratley is an expert in webinars for online courses.</p>\n<p>This is the 119th session of <a href=\"https://itunes.apple.com/us/podcast/smart-brand-marketing-podcast/id877860884\" rel=\"noopener noreferrer\" target=\"_blank\">Smart Brand Marketing</a>.</p>\n</div>\n<div class=\"post-biggest-mistake\">\n<p><strong>MY BIGGEST TAKEAWAY: </strong></p>\n<p>Online courses are most likely bought by people that need higher and more immediate problems solved.</p>\n</div>\n<p>[sc name=”SBM Lead Magnet 1&#8243;]</p>\n<div class=\"post-topics-discussed\">\n<h2><span>TOPICS DISCUSSED</span></h2>\n<ul>\n<li>Webinars and budgets</li>\n<li>Cost of paid ads</li>\n<li>Creating irresistable offers</li>\n<li>Working with schools vs course creators</li>\n<li>Lead magnets</li>\n<li>Structuring webinars</li>\n<li>Evergreen vs live</li>\n<li>Call to action</li>\n</ul>\n</div>\n<div class=\"post-topics-discussed\">\n<h2><span>RESOURCES</span></h2>\n<ul>\n<li><a href=\"https://twitter.com/stephenpratley\" rel=\"noopener noreferrer\" target=\"_blank\">Stephen Pratley</a></li>\n</ul>\n</div>\n<p><strong>STEPHEN IN ACTION</strong></p>\n<p><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/C8JIwzzRsww\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"></iframe></p>\n<p><strong>THANK YOU FOR LISTENING!</strong></p>\n<p style=\"color: #111111;\">To get more SBM content sent directly to your device as they become available, you can subscribe on <a style=\"color: #dd0000;\" href=\"https://itunes.apple.com/us/podcast/smart-brand-marketing-podcast/id877860884\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes</a> or <a style=\"color: #dd0000;\" href=\"http://www.stitcher.com/podcast/tom-libelt/the-smart-brand-marketing-podcast?refid=stpr\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher</a>!</p>\n<p style=\"color: #111111;\">Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!</p>\n<p>[sc name=”SBM Lead Magnet 3&#8243;]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://smartbrandmarketing.com/sbm-119-irresistible-offers-webinars-and-conversions-with-stephen-pratley/\">SBM 119: Irresistible Offers, Webinars and Conversions with Stephen Pratley</a> appeared first on <a rel=\"nofollow\" href=\"https://smartbrandmarketing.com\">The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design</a>.</p>","author_name":"Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert"}