{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f2a6d27ea5ddb339a3b6072/5f2a6d459a34f3658f689118?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston","description":"<div class=\"post-todays-guest\">\n<h2><span>Today’s Guest</span></h2>\n<p><img src=\"/wp-content/uploads/2019/10/podcast_ep_MerylJohnston.jpg\" alt=\"\" width=\"443\" height=\"250\" class=\"alignright size-full wp-image-16102\" srcset=\"https://smartbrandmarketing.com/wp-content/uploads/2019/10/podcast_ep_MerylJohnston.jpg 443w, https://smartbrandmarketing.com/wp-content/uploads/2019/10/podcast_ep_MerylJohnston-300x169.jpg 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" /></p>\n<p>In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta &amp; first launch and her experience marketing the course.</p>\n<p>Meryl Johnston is an expert in accounting and book keeping..</p>\n<p>This is the 140th session of <a href=\"https://itunes.apple.com/us/podcast/smart-brand-marketing-podcast/id877860884\" rel=\"noopener noreferrer\" target=\"_blank\">Smart Brand Marketing</a>.</p>\n</div>\n<div class=\"post-biggest-mistake\">\n<p><strong>MY BIGGEST TAKEAWAY: </strong></p>\n<p>Productized services &amp; online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service.</p>\n</div>\n<div class=\"post-topics-discussed\">\n<h2><span>TOPICS DISCUSSED</span></h2>\n<ul>\n<li>Productized services &amp; online courses</li>\n<li>Creating Information</li>\n<li>Freeing up time</li>\n<li>Beta version &amp; getting clients</li>\n<li>Always make them pay</li>\n<li>Refining your content based on feedback</li>\n<li>Defining the transformation, value and pricing</li>\n<li>The Re-Launch and the free 5 day challenge</li>\n<li>Linkedin engagement</li>\n<li>Organic vs paid conversions</li>\n</ul>\n</div>\n<div class=\"post-topics-discussed\">\n<h2><span>RESOURCES</span></h2>\n<ul>\n<li><a href=\"https://beanninjas.com/\" target=\"_blank\" rel=\"noopener noreferrer\">beanninjas.com</a></li>\n</ul>\n</div>\n<p><strong>THANK YOU FOR LISTENING!</strong></p>\n<p style=\"color: #111111;\">To get more SBM content sent directly to your device as they become available, you can subscribe on <a style=\"color: #dd0000;\" href=\"https://itunes.apple.com/us/podcast/smart-brand-marketing-podcast/id877860884\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes</a> or <a style=\"color: #dd0000;\" href=\"http://www.stitcher.com/podcast/tom-libelt/the-smart-brand-marketing-podcast?refid=stpr\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher</a>!</p>\n<p style=\"color: #111111;\">Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://smartbrandmarketing.com/sbm-140-using-solutions-from-your-service-to-create-an-online-course-with-meryl-johnston/\">SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston</a> appeared first on <a rel=\"nofollow\" href=\"https://smartbrandmarketing.com\">The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design</a>.</p>","author_name":"Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert"}