{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f2a6d27ea5ddb339a3b6072/5f2a6d459a34f3658f689115?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin","description":"<div class=\"et_pb_section et_pb_section_0 et_section_regular\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"et_pb_row et_pb_row_0\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><div class=\"post-todays-guest\">\n<h2><span>Today’s Guest</span></h2>\n<p><img src=\"https://smartbrandmarketing.com/wp-content/uploads/2019/12/podcast_ep_Rand-Fishkin.jpg\" alt=\"\" width=\"443\" height=\"250\" class=\"wp-image-16302 size-full alignright\" srcset=\"https://smartbrandmarketing.com/wp-content/uploads/2019/12/podcast_ep_Rand-Fishkin.jpg 443w, https://smartbrandmarketing.com/wp-content/uploads/2019/12/podcast_ep_Rand-Fishkin-300x169.jpg 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" /></p>\n<p>In this episode you will learn about whether to sell services or products.</p>\n<p>Rand Fishkin is an the founder of Moz and author of “Lost and Founder”.</p>\n<p>This is the 143rd session of <a href=\"https://itunes.apple.com/us/podcast/smart-brand-marketing-podcast/id877860884\" rel=\"noopener noreferrer\" target=\"_blank\">Smart Brand Marketing</a>.</p>\n</div>\n<div class=\"post-biggest-mistake\">\n<p><strong>MY BIGGEST TAKEAWAY: </strong></p>\n<p>Investors are very against service types businesses due to the multiples they will get on an exit&#8230; even if having a service component makes sense for the business.</p>\n</div>\n<div class=\"post-topics-discussed\">\n<h2><span>TOPICS DISCUSSED</span></h2>\n<ul>\n<li>Competitive differentiation</li>\n<li>Why is it that so few consulting businesses successfully launch a product?</li>\n<li>Your own tool vs creating something new</li>\n<li>Network effect and investing</li>\n<li>Who will end up making more?</li>\n<li>Productized services</li>\n<li>Method for making decisions</li>\n<li>Where to build traffic</li>\n<li>The affiliate model is in danger</li>\n<li>Dealing with the highs and lows</li>\n</ul>\n<p>&nbsp;</p>\n</div>\n<div class=\"post-topics-discussed\">\n<h2><span>RESOURCES</span></h2>\n<ul>\n<li><a href=\"http://sparktoro.com\">sparktoro.com</a></li>\n</ul>\n</div>\n<p><strong>RAND IN ACTION</strong></p>\n<p><iframe title=\"How the Future of Web Marketing Changes the Startup Game | Rand Fishkin\" width=\"1080\" height=\"608\" src=\"https://www.youtube.com/embed/EJL7FdBSJ8Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe></p>\n<p><strong>THANK YOU FOR LISTENING!</strong></p>\n<p style=\"color: #111111;\">To get more SBM content sent directly to your device as they become available, you can subscribe on <a style=\"color: #dd0000;\" href=\"https://itunes.apple.com/us/podcast/smart-brand-marketing-podcast/id877860884\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes</a> or <a style=\"color: #dd0000;\" href=\"http://www.stitcher.com/podcast/tom-libelt/the-smart-brand-marketing-podcast?refid=stpr\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher</a>!</p>\n<p style=\"color: #111111;\">Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!</p></div>\n\t\t\t</div> <!-- .et_pb_text -->\n\t\t\t</div> <!-- .et_pb_column -->\n\t\t\t\t\n\t\t\t\t\n\t\t\t</div> <!-- .et_pb_row -->\n\t\t\t\t\n\t\t\t\t\n\t\t\t</div> <!-- .et_pb_section -->\n<p>The post <a rel=\"nofollow\" href=\"https://smartbrandmarketing.com/rand-fishkin/\">SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin</a> appeared first on <a rel=\"nofollow\" href=\"https://smartbrandmarketing.com\">The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design</a>.</p>","author_name":"Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert"}