Richard Petrie is the world’s leading marketing coach for architects and designers, blending sharp strategy with cutting-edge AI to help creative professionals win better projects, charge higher fees, and work with clients they love. A former professional cricketer turned marketing strategist, Richard now coaches small design firms globally through his proven SIX-ai system—designed to give designers a powerful edge in an AI-driven world.
He’s known for transforming how designers approach sales and marketing, turning “referral-dependent” firms into thought leaders with predictable pipelines. When he’s not helping designers stand out, he’s probably swinging a squash racket or dodging chocolate.
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