Alcohol marketing regulations are failing to protect children because of clever brand sharing tactics.
Partial advertising bans on the sports field and television are easily bypassed. Global alcohol companies use zero alcohol products that look identical to their master brands to maintain continuous brand exposure. Addressing this issue requires examining how youth perceive these ads and exploring the power of comprehensive policy restrictions.
This discussion features two prominent academic researchers who investigate public health policy. Dr Richard Purves is a Senior Research Fellow at the University of Stirling who studies sports sponsorship. Dr Frank Houghton is a Lecturer and Principal Investigator at the Technological University of the Shannon who specialises in alcohol and gambling marketing.
THINGS WE SPOKE ABOUT
GUEST DETAILS
Dr Richard Purves is a Senior Research Fellow at the University of Stirling who specialises in commercial alcohol marketing and youth sports sponsorship. He has conducted extensive focus groups with young people and synthesised international evidence for the World Health Organisation
Contact:
Email: r.i.purves@stir.ac.uk
Link to Richard’s research mentioned in today’s podcast:
https://www.sciencedirect.com/science/article/pii/S0955395925004049
Dr Frank Houghton is a Lecturer at the Technological University of the Shannon who leads the Tobacco, Alcohol, and Gambling Research Group. He specialises in regulatory enforcement, public health policy, and multinational research collaborations across Europe. frank.houghton@tus.ie
Contact :
Email: frank.houghton@tus.ie
Link to Frank’s research mentioned in today’s podcast:
MORE INFORMATION
For more information on Alcohol Action Ireland’s work in this area:
Zero-alcohol products - Alcohol Action Ireland
If you are looking for support visit the link below or call HSE Drug and Alcohol Helpline 1800459459
https://www.hse.ie/eng/services/list/5/addiction/drugshivhelpline
Counselling phone line: https://connectcounselling.ie/
Alcohol Action Ireland Toolkit: https://alcoholireland.ie/our-work/campaigns/silent-voices/toolkit/
QUOTES
A comprehensive ban is really the only way where you can really tackle this. - Dr Richard Purves
Enforcement seems to be a real issue across the board. - Dr Frank Houghton
They were just drawn to that core branding, and that's it. - Dr Richard Purves
Potential, and this was confirmed in our research, for Nolo to actually be sort of an entry route into full-strength alcohol. - Dr Frank Houghton
KEYWORDS
#ComprehensiveMarketingRestrictions#ZeroAlcoholSportsSponsorship#BrandSharingLoopholes
#AlcoholAdvertisingBans
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