{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f0a340b5cd348166b82367d/650ee68801cd300011af27d8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 67:  Kevin Casey","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f0a340b5cd348166b82367d/1695475107148-5f48e4b49e1cc8ed3ebb81c766351e45.jpeg?height=200","description":"<p>Kevin Casey was doing it all wrong...</p><p>...selling, that is.</p><p>He realized traditional selling techniques pushed potential clients away, unintentionally.</p><p>So he started <strong><em>unselling </em></strong>- a strategy he's now perfected, heck, he's even written a book about it.</p><p>He's fully transparent about his eating crow moments and how he's completely rethought his approach to selling.</p><p>Kevin is also the kind of guy you could have a beer (or a few beers) with and lose track of time.</p><p>Listen to his weekly video tips and sign up for his book, \"Unselling\"</p>","author_name":"Peter Durand"}