{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ee2eeed01c3dd0f06fa6f32/62e17f8a6e582f0014e3bd3a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"3 Media Relations Tips You Need to Know","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ee2eeed01c3dd0f06fa6f32/1592880570928-c7546bb09a7b39527ca08fde01de5ced.jpeg?height=200","description":"<p>This episode is short, shorter than usual, but could save you from making mistakes when engaging with the media. Listen closely - you'll probably hear a bonus tip!</p><p><br></p><h4>Key Points:</h4><ul><li><strong>Group vs Single Pitch </strong>(<em>0:35</em>)</li><li><strong>Attachment vs Link </strong>(<em>3:36</em>)</li><li><strong>This is Not Personal </strong>(<em>4:45</em>)</li></ul><p><br></p><p>Other Resources:</p><ul><li>Get on my weekly email list:&nbsp;<a href=\"https://www.janicefogarty.com/emaillist\" rel=\"noopener noreferrer\" target=\"_blank\">www.janicefogarty.com/e</a>maillist</li><li><strong>Strategic messaging workbook</strong>&nbsp;- Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business.&nbsp;<a href=\"https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across\" rel=\"noopener noreferrer\" target=\"_blank\">www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across</a></li><li>Define and manage your brand (or hand off content design responsibilities without worry),&nbsp;with this 16 page guide.&nbsp;Codify what identifies your business as yours in a central place and be empowered to confidently hand over content design:&nbsp;<a href=\"https://www.janicefogarty.com/take-control-of-your-brand-guide\" rel=\"noopener noreferrer\" target=\"_blank\">www.janicefogarty.com/take-control-of-your-brand-guide</a></li></ul><p><br></p><p>I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link &amp; get $40US off of your first order -&gt;&nbsp;<a href=\"http://apothekary.refr.cc/janicefogarty\" rel=\"noopener noreferrer\" target=\"_blank\">http://apothekary.refr.cc/janicefogarty</a></p><p><br></p><p>**** Audio Credits ****</p><p>Sunray valley by Scandinavianz&nbsp;<a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVJoVXVsQjZRd0F5SFViLUZINkY1OUhfOUdSZ3xBQ3Jtc0tuMjBrb2o4cENHMGlYbTc4czhBemU2eGl4SmN5ckE3NnJ1ZUFlWHR5Uy1zaHcxSW54bGRXUmg4TDJ4Q1dFVk9Va1FCVGhFZHV3c2VyZVpNM21OMzhDM0V4WFhrdDNrX25feVN0a0h5TUhEMjZGNWJIVQ&amp;q=https%3A%2F%2Fsoundcloud.com%2Fscandinavianz&amp;v=s2gwOPAukM4\" rel=\"noopener noreferrer\" target=\"_blank\">https://soundcloud.com/scandinavianz</a></p><p>Creative Commons — Attribution 3.0 Unported — CC BY 3.0</p><p>Free Download / Stream:&nbsp;<a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbG1LTEo0OGpKb0pNMmtDQ3VmUUJEdTJodlpuUXxBQ3Jtc0tuTnBBNTNmODJtUVFrZXZuaXRIckJjS3hqMl9sbnFVbmRuaDBOUWhEWWdkQ0NOZ2VXdGlQalVvZmF5SHlLdnVLMzM0TGJjdGtiMGpCa0NZV3BUd0hnd1ppQ01wdzIwTzBaLS1nR3BZY0lndmF1cVAxOA&amp;q=https%3A%2F%2Fbit.ly%2F-sunray-valley&amp;v=s2gwOPAukM4\" rel=\"noopener noreferrer\" target=\"_blank\">https://bit.ly/-sunray-valley</a></p><p>Music promoted by Audio Library&nbsp;https://youtu.be/Fpwzd8Nl6Eo</p>","author_name":"Janice Fogarty"}