{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ee2eeed01c3dd0f06fa6f32/6187faf145b6e30013341ad6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Which of These 7 Story Types Do You Already Use in Your PR?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ee2eeed01c3dd0f06fa6f32/1592880570928-c7546bb09a7b39527ca08fde01de5ced.jpeg?height=200","description":"<p>When I look at storytelling in business, I can identify seven different types of stories people use to create relationships and impart their messaging. Do you have any stories that fit into these criteria &amp; how can you use them in your marketing?</p><p><br></p><h3>Key Points:</h3><ul><li><strong>The Founder:</strong> Sara Blakely of Spanx </li><li><strong>The Transformation: </strong>Lisa Johnson</li><li><strong>The Values:</strong> Jenna Kutcher</li><li><strong>Behind the Scenes: </strong><a href=\"https://www.instagram.com/hhnaturalproducts/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Lindsay Percy of H&amp;H Naturals</a>; Carol Foy of <a href=\"https://www.instagram.com/forestandfieldaromatherapy/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Forest &amp; Field Aromatherapy</a></li><li><strong>Aspirational: </strong>Denise Duffield Thomas  </li><li><strong>Disruptor or Interrupter:</strong> Tarzan Kay</li></ul><p><br></p><h3>Also Mentioned:</h3><ul><li>Episode 61 on values; <a href=\"https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship</a></li><li>Episode 48, Interview with Carol Foy; <a href=\"https://shows.acast.com/connections-coffee-confidence/episodes/making-a-positive-impact-through-aromatherapy\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/connections-coffee-confidence/episodes/making-a-positive-impact-through-aromatherapy</a></li><li>Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: <a href=\"https://www.janicefogarty.com/create-your-social-media-content-strategy\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.janicefogarty.com/create-your-social-media-content-strategy</a></li></ul><p><br></p><p>My Products:</p><ul><li><a href=\"https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across\" rel=\"noopener noreferrer\" target=\"_blank\">Don't Waste Your Breath</a>&nbsp;guide on messaging (<a href=\"https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across</a>)</li><li><a href=\"https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest\" rel=\"noopener noreferrer\" target=\"_blank\">How to be an Amazing Podcast Guest checklist</a>&nbsp;(<a href=\"https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest</a>)</li><li><a href=\"https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget\" rel=\"noopener noreferrer\" target=\"_blank\">10 Places to get Publicity, Even with Zero Budget</a>&nbsp;(<a href=\"https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget</a>)</li></ul><p><br></p><p><em>Have you left a review yet? If you're listening on Apple Podcasts, you can leave a review right there. Otherwise, try&nbsp;</em><a href=\"https://www.podchaser.com/podcasts/connections-coffee-confidence-1788572\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Podchaser</em></a>.&nbsp;<em>Thank you!</em></p>","author_name":"Janice Fogarty"}