{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ee241e3a96ea834d9466b1d/5ee2424938fbf642eb61eae0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Panagiotis Aroniadis: How to start the first club OTT channel in Europe","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ee241e3a96ea834d9466b1d/233ab360895c074fa6362b2ef874b490.png?height=200","description":"<p class=\"\">The origins of the PAOK OTT platform and the issues with the broadcasting deal</p><p class=\"\">Learnings from the first two years when the service was going only to overseas fans</p><p class=\"\">\"The final decision was taken just a week before the first game\"</p><p class=\"\">Solving problems - marketing, paywalls and the payment mechanism</p><p class=\"\">The biggest issues - connectivity in remote areas</p><p class=\"\">The problems of a late rush for the banking system</p><p class=\"\">The use of smart TV apps and rolling it out across bars and coffee shops</p><p class=\"\">How they made their pricing decisions</p><p class=\"\">Is it profitable?</p><p class=\"\">The opposition and criticism they faced in the football industry</p><p class=\"\">Why other clubs have approached them about their service</p><p class=\"\">The production quality</p><p class=\"\">The reaction among the fans, including the senior ones who may not be so digitally -able?</p><p class=\"\">How have PAOK staffed up?</p><p class=\"\">Why the circumstances were right for this to happen in Greece and at PAOK</p><p class=\"\">Other digital innovations to develop the PAOK brand</p><p class=\"\">The buy-in from the owner and the board</p><p class=\"\">Bucking the trend and moving into high-quality 'coffee-table' magazines</p><p class=\"\">The 765-page magazine that PAOK sold for 40 Euros</p><p class=\"\">The international strategy</p><p class=\"\">Defining the tone of voice for the club</p><p class=\"\">Handling the biggest game of the season - Olympiakos at home</p><p class=\"\">Reflecting the fans in their communications</p><p class=\"\">How PAOK has continually grown its fanbase despite going 34 years between title wins</p><p class=\"\">Plans for the future</p>","author_name":"MrRichardClarke"}