{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ee241e3a96ea834d9466b1d/5ee2424938fbf642eb61eada?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Andrew McNeill: How to run an esports franchise","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ee241e3a96ea834d9466b1d/92d538af891c2f61692732e1631cdde3.png?height=200","description":"<p class=\"\">TOPICS</p><p class=\"\">Andrew’s background - the SXSW conference (sports and gaming)</p><p class=\"\">His role as GM and Sporting Director</p><p class=\"\">The financials of the 2k League and the player contracts</p><p class=\"\">The great validity of 2K in esports as every on-court player is controlled by a human.</p><p class=\"\">Sponsorship - is it easier to be attached to a traditional sport because of the existing franchise infrastructure and the familiarity of the sport?</p><p class=\"\">The relationship between the traditional sports franchises and the esports ones</p><p class=\"\">Sharing resources with a traditional sports team - psychologists, analytics teams</p><p class=\"\">The environment created for esports players to excel - nutrition and physical training</p><p class=\"\">The rule preventing cross-over and collaboration</p><p class=\"\">The importance of storytelling around esports players</p><p class=\"\">The journalistic challenge of getting engaging narratives from young people</p><p class=\"\">The ESPN deal taking the 2K League on linear TV for the first time</p><p class=\"\">Leveraging traditional Wizards fans into their club’s 2K franchise</p><p class=\"\">Michael Jordan’s ownership of the new 2K franchise in Charlotte</p><p class=\"\">The new Shanghai franchise and the opportunities it creates</p><p class=\"\">The importance of having a geographical home and tournaments</p><p class=\"\">The venue question. Will esports regularly fill up stadiums?</p><p class=\"\">Barriers of entry for a generation that ‘won’t pay for content” - or will they?</p><p class=\"\">The hockey franchise - the response to launching their own tournament</p><p class=\"\">Do they make money?</p><p class=\"\">The importance of the Gretzky v Ovechkin charity esports game</p><p class=\"\">How the draft works</p><p class=\"\">The allocation of positions in the esports draft</p><p class=\"\">The mechanics of trading a player in esports</p>","author_name":"MrRichardClarke"}