{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5edea5423dab92341ad95b88/674dc89b0a5f928c93176ce4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S5 - E4 - The Thirst Time - Luca Lorenzoni ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5edea5423dab92341ad95b88/1733150868887-98dd88a5-b7ce-4c96-ac22-8d0dd2867845.jpeg?height=200","description":"<p>This weeks guest is Luca Lorenzoni. Luca has had a really interesting career path, starting out with Ab inBev (the big guys) before becoming managing director at Camden then CEO of Northern Monk.&nbsp;</p><p><br></p><p>For me, it’s Such a fascinating trajectory because Luca learned/got all of the tools from a big corporate entity before moving into a more independent &amp; craft beer market.&nbsp;</p><p><br></p><p>He wrote four really interesting (and I encourage you to read) articles that talk about the essence of what it is to be a ‘craft brewery’ and how to find a path forward.&nbsp;</p><p><br></p><p>Heavy Emphasis on the Path bit there as that’s then name of Lucas new consultancy, where he helps smaller starter brands move towards there goals&nbsp;</p><p><br></p><p>I loved this conversation, and hopefully there’s a lot for you guys to take away from it it&nbsp;</p><p><br></p><p>Enjoy!</p><p><br></p>","author_name":"Track Brewing Co "}