The story of how Founder CEO Josie Naughton ‘accidentally’ launched and grew the charity Help Refugees and its iconic brand Choose Love to become the largest grassroots distributor of aid in Europe is fascinating and inspirational. And it all happened incredibly quickly.
In this in-depth interview we hear Josie’s personal founder story, the challenges and tough times, as well as the impact and successes. She tells us about the key stages she and her team went through to enable rapid growth; the logistics of delivering food and shelter to refugee camps across Europe, raising millions in donations, ensuring due diligence, working with partners, changing attitudes and UK laws.
We also hear how their Choose Love T-shirts, shop and campaigns have mobilised awareness and funds, supported by celebrities from the fashion and music industry.
“Looking back on it now, we were utterly crazy,” says Josie!
Josie covers so much in this interview, it’s a fascinating listen.
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Social Founder Stories is brought to you by the Social Founder Network, in association with the Centre for Innovation in Voluntary Action. You can find out more about CIVA's innovative work, and support them, at www.CIVA.org.uk.
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Twitter: @chooselove
Instagram: @chooselove
Facebook: @ChooseLove
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