Prior to COVID-19 the life of brands and brand management was already undergoing dramatic change.
While the number of innovative new brands in the marketplace struggle for distribution, the established brands have suffered years of declining relevance to a new generation of consumers.
Disruption of the traditional brand model combined with changing consumer needs, has brought with it a wave of new strategic thinking.
The pandemic will further challenge brands to understand their consumer and to speak to them in new and authentic ways, that reflect an awareness of larger societal values and concerns.
Presented by: Erik Bruun Bindslev & Elizabeth Candelario
Guests: Ben Arbib and Simon Coley
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