Katerina Schneider is the Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health & wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science. Now as one of the most trusted brands in the category, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin.
In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 & a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a different career path & the role of relationships in her journey. We also touch on the significant pivots Ritual made in terms of product, branding, & marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care, & so much more.
We talk to Katerina about:
* Migrating to the US with her family with only $50 and a suitcase. [02:49]
* Katerina’s finance career and involvement in a major US bank failure. [05:30]
* Working at Universal Music, rebuilding her confidence, & discovering passions. [12:08]
* Katerina’s transition to a new industry. [14:05]
* Advice on embracing uncertainty and trusting the process. [18:16]
* Ritual's inspiration rooted in Katerina's personal experience during her first pregnancy.[21:14]
* How Katerina thrived being both a mother and entrepreneur. [28:54]
* The original idea of Ritual and how it changed over time. [34:09]
* Taking care of yourself, building habits, and going back to the basics. [41:02]
* Why EVERYONE should start a business, and knowing when to take that leap. [47:10]
Episode is brought to you by Beeya:
* If you're struggling with hormonal imbalances, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances
* Get $10 off with promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Katerina:
* Website: https://ritual.com/
* Instagram: https://www.instagram.com/katandkale/
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