In the early 1970s a young clothing designer named Bijan Pakzad packed his bags and left Iran, dreaming of conquering America. Four decades later the building that housed the original Bijan boutique on Rodeo Drive was purchased by LVMH for $122 million, and Bijan had become the “world’s most expensive designer,” sought after by presidents and basketball stars.
Bijan’s son Nicolas, CEO and co-owner of the House of Bijan, takes listeners on a tour of the storied, by-appointment-only boutique, and explains how he is redefining the Bijan brand for tomorrow’s customers. He also revisits his late father’s past, explaining the secrets to Bijan’s success, his love of yellow, and what he meant to generations of Persian Americans who decamped to Los Angeles during the Iranian Revolution.
“He just did the most unbelievable, controversial things that people wanted to know ‘What's the story here?’,” says Nicolas Bijan.
Weighing in on Bijan’s “story” is Pari Ehsan, the Instagram fashion influencer who runs the online platform Pari Dust; and Porochista Khakpour, author of Brown Album: Essays on Exile and Identity.
Podcast webpage: rodeodrive-bh.com/podcast
CONTACT
Lyn Winter, Executive Producer, Lyn Winter, Inc., 213 446 0788, rodeodrive@lynwinter.com
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