{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eb9638fa4f92b7f0dd810a8/5eb963be0e4281c84110e1e0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"23 - What Is B2i Marketing? (personalization Is The New Standard)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eb9638fa4f92b7f0dd810a8/4d57927575c43da43ec969ca341d07b7.jpg?height=200","description":"We debate if B2i, not B2C (ie business to an individual not business to consumer) is the new standard. So much of marketing is trying to target people on a personal level - with the goal of being relevant and intimately meet needs based on the relationship that's been established. Yet, this runs counter to the mass market approach that has been a tried and tested strategy for decades.","author_name":"AcrossThePond"}