{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eb09a387d7aff5901e5fc45/5ed7de26a7ca1a72e72c2dcd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Media Rating Council’s George Ivie on Cross-Platform Media Measurement","description":"<p>George Ivie, CEO and Executive Director of the Media Rating Council, is an expert on cross-platform solutions and video standards. He’ll discuss the next wave of standards development at the MRC and how outcome-based measurements and ad effectiveness will evolve.</p>","author_name":"IAB (Interactive Advertising Bureau) "}