{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/634e4da1f83a2f0012e6fa81?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sajeeda Merali","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1666075493575-7cfadb77f155f629a3a45fa7e89d950e.jpeg?height=200","description":"<p>James Evelegh talks to Sajeeda Merali, CEO of the PPA, about:&nbsp;</p><ul><li>the PPA’s focus on people, product and audience</li><li>how communication lies at the heart of all successful business transformations</li><li>the evolution of ‘sales’ and how it has moved away from selling by platform to selling by audience</li><li>the skill-sets successful sales teams now require</li><li>the PPA’s role in “unpacking the complicated stuff”</li><li>why there is still a long way to go on ED&amp;I but how the publishing sector is well placed to drive change</li><li>why, when it comes to ED&amp;I, everyone can do something, whether you’re a multi-national or a team of three</li><li>how an executive coach helped her think differently about her career</li><li>what the PPA hopes to achieve with its upcoming hackathon</li><li>the state of play regarding the ‘digital markets unit’ and the ‘online safety bill’</li><li>and, why despite the challenging outlook, she remains optimistic about publishing’s future: the surfeit of “misinformation and fake news highlights the value of good journalism”</li><li>and much more...</li></ul><p><em>(This interview was recorded on 7th October.)</em></p><p>We would like to thank our podcast sponsor, <a href=\"https://www.airbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Air Business</a>, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.</p>","author_name":"InPublishing"}