{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/6315c88dddd5650014669cf9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Claire Hodgson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1662372831394-b45e3f2e2b49428948ca33b2c39a2164.jpeg?height=200","description":"<p>James Evelegh talks to Claire Hodgson,&nbsp;editor-in-chief of Cosmopolitan UK, about:&nbsp;</p><ul><li>why putting the finishing touches to their 50th birthday issue was a “pinch-me moment”</li><li>how they went about growing their digital audience</li><li>why print remains a key pillar for the brand: “it’s a shop window and has a huge halo effect on the rest of what we do”</li><li>embracing the new and being excited about change</li><li>wanting Cosmo to be its audience’s “best friend”</li><li>the importance of data, but why it can never replace the work of skilled editorial teams</li><li>why she insists on their entertainment coverage being fair, considered and fact-checked</li><li>the importance of sincerity: “our audience does not have time for performative behaviour and can smell it a mile off”</li><li>why magazine brands have to be clear about what they stand for and believe in it</li><li>why, in today’s gender-fluid, non-binary world, there is no such thing as a “typical” Cosmo reader</li><li>why they have a responsibility to talk about the “tough stuff”, but also the latest must-have mascara for a Saturday night out</li><li>how digital and social success comes from investing in great people; there are no short cuts</li><li>why each of a publishing brand’s platforms should behave like pureplays</li><li>how the secret of e-commerce success is great content and authenticity</li><li>why she’s excited about ‘Summerverse’, Cosmo’s first venture onto the metaverse: “a lot of fun, so much opportunity”</li><li>and much more...</li></ul><p><em>(This interview was recorded on 25th August.)</em></p><p>We would like to thank our podcast sponsor, <a href=\"https://www.airbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Air Business</a>, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.</p>","author_name":"InPublishing"}