{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/62bb2ec79b648400129178aa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Dave Musgrove","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1656433917746-3481f96d42453a2e1eb74c9781400b4a.jpeg?height=200","description":"<p>James Evelegh talks to Dave Musgrove,&nbsp;content director, history, at Immediate Media, about:&nbsp;</p><ul><li>their HistoryExtra podcast hitting the twin milestones of 15 years &amp; 150m downloads</li><li>how they're marking the milestones with a new series: '15 minutes of fame'</li><li>introducing a UGC element to their podcasts</li><li>dos &amp; don'ts of creating a successful podcast</li><li>how the podcast started as a marketing channel but is now a monetisable product</li><li>how the HistoryExtra podcast team manages to deliver such prolific output</li><li>why the Bayeux Tapestry still resonates today</li><li>why they've put a paywall on the HistoryExtra website</li><li>their key paywall learnings to date</li><li>his thinking on incorporating a more \"clubbable element\" to the HistoryExtra offering</li><li>his hopes for a possible new lease of life for the newsstand post-pandemic</li><li>and much more...</li></ul><p><em>(This interview was recorded on 23rd June.)</em></p><p>We would like to thank our podcast sponsor, <a href=\"https://www.airbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Air Business</a>, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.</p>","author_name":"InPublishing"}