{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/627142efba62b7001272d0e5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Alex White","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1651589472632-4b8caa86d8165e2a5056dfdd8c610045.jpeg?height=200","description":"<p>James Evelegh talks to Alex White, MD (Food and Parenting) at Immediate Media, about:&nbsp;</p><ul><li>what it takes to create a great publishing brand</li><li>how data is the engine room at Immediate Media</li><li>the brilliance of the BBC Good Food editorial team at identifying and anticipating audience mood</li><li>testing the water with paid-for content through their new app</li><li>the multiple opportunities that have arisen from their busy Facebook community</li><li>the editorial challenge of moving from one global crisis to another</li><li>making loyalty &amp; engagement their strategic priorities</li><li>the keys to success in the competitive parenting market&nbsp;</li><li>their diversity initiatives (\"we're on a journey but our content is much the better for it\")</li><li>her experience as founder director of the AOP</li><li>what excites her most about the future of consumer media</li><li>and much more...</li></ul><p><em>(This interview was recorded on 28th April.)</em></p><p>We would like to thank our podcast sponsor, <a href=\"https://www.airbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Air Business</a>, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.</p>","author_name":"InPublishing"}