{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/6245d7db3187ca00117c0f89?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Emily Ferguson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1648743973820-72b58358b633288cfcbe64302ae6435e.jpeg?height=200","description":"<p>James Evelegh talks to Emily Ferguson, Ecommerce Director at Marie Claire, about:&nbsp;</p><ul><li>the recent launch of Marie Claire Edit USA</li><li>the key pillars of ecommerce success</li><li>why the tech you use will either \"make or break\" your ecommerce operation</li><li>why adopting an agile approach, based on test and learning, is so important</li><li>how successful ecommerce relies on lots of different things (SEO, on-site optimisation etc) working in harmony</li><li>why she makes sure she is looped into all customer services</li><li>her advice for publishers starting on the ecommerce journey (\"start small, start slow\")</li><li>and more...</li></ul><p><em>(This interview was recorded on 24th March.)</em></p><p>We would like to thank our podcast sponsor, <a href=\"https://www.airbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Air Business</a>, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.</p>","author_name":"InPublishing"}