{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/620bdce76903720012110f03?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Gavin Thompson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1644944595343-c26fc6033d02a304f3940a4a85566de6.jpeg?height=200","description":"<p>James Evelegh talks to Gavin Thompson, Newsquest's regional editor for Wales, about:&nbsp;</p><ul><li>their decision to launch The National last year (in part due to London-based news media not fully understanding Welsh needs)</li><li>about its mission to promote a sense of Welsh identity and pride in the country</li><li>its three core content pillars (Welsh culture, the devolution settlement &amp; social justice)</li><li>how print was an important part of their launch, and might be an important part of their future, but for now, is a distraction</li><li>how the new title fits in with Newsquest's existing Welsh titles</li><li>its dual focus on growing digital subs and audience reach</li><li>how newsletters will play an important role in subscriber retention</li><li>why they (indeed all journalists) need to get better at \"talking about ourselves\"</li><li>how regional media has reached a tipping point and is becoming a growth business again</li><li>why audience performance is such a key driver of business success</li><li>the importance of \"feet on the ground\" as opposed to reporting from a bedroom 200 miles away</li><li>and much more...</li></ul><p><em>(This interview was recorded on 6th January.)</em></p><p>We would like to thank our podcast sponsor, <a href=\"https://www.airbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Air Business</a>, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.</p>","author_name":"InPublishing"}