{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/61af74c33a9457001346736f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Rosie Nixon","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1638887779344-22da1f7b54f5c6c0250a97d65e550fce.jpeg?height=200","description":"<p>James Evelegh talks to Rosie Nixon, editor-in-chief of HELLO! Magazine, about:&nbsp;</p><ul><li>her new book 'Be kind' (\"my lockdown baby\")</li><li>why HELLO! wears its kindness as a \"badge of honour\"</li><li>why she has no hesitation in blocking toxic online comments; \"they don't have a place in our world\"</li><li>how HELLO! responded to Covid, when glossy photo-shoots were harder to come by</li><li>making royal coverage their USP</li><li>why HELLO! is a multi-platform brand, but \"print still sets the tone\"</li><li>making HELLO! a 24/7 brand and engaging with younger readers through Tik Tok et al</li><li>why depth and exclusivity are what separates their content from the huge volumes of celebrity content available online</li><li>why the office environment is still important (\"as a journalist, you need to be seeing other people\")</li><li>why the future of publishing must be underpinned by a deep understanding of audience needs and... being agile</li><li>and much more...</li></ul><p><em>(This interview was recorded on 30th November.)</em></p><p>We would like to thank our podcast sponsor, <a href=\"https://www.airbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Air Business</a>, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.</p>","author_name":"InPublishing"}