James Evelegh talks to Rory Brown, co-founder & CEO of AgriBriefing, about:
• how good media is user-centric, not platform-centric
• their journey from traditional B2B publisher to data business
• how selling high value corporate subscriptions requires a different mindset
• how success in the commodity pricing market is based on trust
• why \"volatility is our friend\"
• why he sees AgriBriefing being an integral part of the agri industry, not just a media company reporting on it
• how his career has come full circle and how what was not fashionable in the early 90s is now
• why B2B is all about helping the audience do their job better
• his ambition to be one step ahead of his customers, offering them things they don't yet know they need
• their ambitions to be a dominant player in the commodity pricing market
• why good strategy is as much about what you don't do, as what you do do
• why being a magpie and a collector of good ideas will always serve business leaders well
• and much more
(This interview was recorded on 4th November.)
We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.
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