{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Will Page","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1634040713329-574c6c6fb4a5378624703c0304ee0728.jpeg?height=200","description":"

James Evelegh talks to Will Page, author and former chief economist at Spotify, about: 

• what publishers can learn from his book 'Tarzan Economics: Eight Principles in Pivoting Through Disruption' 

• how the music industry was the first to suffer and the first to recover

• how consumption is not the problem, monetisation is

• how industries, when they face disruption, shouldn't fight change, but build something that's better than before ... \"change is happening regardless\"

• how tech kills friction (\"publishing still has a lot of friction\")

• how the future of publishing might be catering to the extremes: bargain & luxury

• what lessons publishers can take from the rebirth of vinyl

• how publishers need to aim much higher as their current subs numbers are \"missing zeros\"

• how publishers can rethink the challenges they face

• how the redesign of King's Cross station was publishing's \"Napster moment\"

• why we should actually listen to customers: \"customers have pulses, dashboards don't\"

• and much more…

(This interview was recorded on 4th October.)

We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

","author_name":"InPublishing"}