James Evelegh talks to Jo Allan, chief executive of Newsworks, about:
• why the news media sector needs to tell a consistent and unified story
• why younger readers have often turned to mainstream news brands during the pandemic
• the industry's largest ever collaboration and the opportunities it presents in the future
• Newsworks' efforts to raise awareness of blocklists (a \"blunt tool\")
• their latest ad effectiveness research and how they're targeting brands who are under-investing in news media
• how their biggest challenge is shifting perceptions in younger media planners
• what news media can learn from the success of the big social media platforms
• why the industry's efforts to improve diversity and inclusion are so important
• and much more…
(This interview was recorded on 21st September.)
We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.
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