James Evelegh talks to Helen Fish, group chief executive of Executive Grapevine, about:
• their transition from traditional publisher to marketing services company focused on lead generation
• the importance of research and understanding your readers: \"you've got to walk the steps with your readers\".
• how GDPR was the biggest opportunity to take market share
• why 'time on page' is the key metric
• why the future is in personalised content (though the audience might not be ready for it yet)
• delivering an outstanding experience to all stakeholders through putting people first
• the constant search for improvement: \"I don't believe in relaunches; change happens daily\".
• why she has no intention of going back to being an office based business
• her thoughts on the future of events - virtual vs in-person
• the critical importance of having unique, sticky content: \"invest in your journalists and you will reap the rewards\".
• and much more…
(This interview was recorded on 12th August.)
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