James Evelegh talks to Sharon Cooper, chief digital officer at The Economist Intelligence Unit, about:
• the nature of organisational change: people want change until they actually have to make the change
• why she sees her role as not automating people out of a job, but automating them into a better job
• how EIU's new Viewpoint product focuses on the user experience, allowing for both 'deep dive' and 'horizon scan' usage
• how expectations of website design have changed: users now expect everything to be as simple as the best B2C experience
• why business information providers should avoid getting \"too fancy\"
• how, with clients increasingly being able to access the data themselves, business information providers need to remain laser focused on where they add value
• the rise of real-time data and how to avoid data overload
• how to embed yourself into a client's workflow without getting in the way
• why there's nothing necessarily wrong with legacy tech, just legacy tech that's not looked after
• why clients and users are both the biggest threat and the biggest opportunity to business information providers
• and much more...
(This interview was recorded on 27th May.)
We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.
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