{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5eaff337c81f629c375f2bb4/60bf8d36ab3e0d001bfbacb0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ed Walker","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5eaff337c81f629c375f2bb4/1623166188905-ae61d2673c0da7d20aef5395a1df4cd2.jpeg?height=200","description":"<p>James Evelegh talks to Ed Walker, audience and content director (regionals) and editor-in-chief of InYourArea.co.uk, at Reach PLC, about:&nbsp;</p><p>• what he learned working in some of Reach's regional newsrooms</p><p>• quickly growing a digital audience in Birmingham</p><p>• how InYourArea grew exponentially during lockdown</p><p>• why local journalists shouldn’t always stand back and observe, but offer solutions too</p><p>• Reach's plans for every county to have a 'Live' site by the end of next year</p><p>• why we should never stop experimenting; the day we do, we're in trouble</p><p>• why the best bit about being a journalist is seeing the difference you make</p><p>• why we should never be complacent; as in Formula 1, we can always make another tweak to enhance performance</p><p>• why a sustainable future lies through getting closer to your readers and by being relevant</p><p>• and much more... </p><p><em>(This interview was recorded on 13th May.)</em></p><p>We would like to thank our podcast sponsor,&nbsp;<a href=\"https://www.advantagecs.com/\" rel=\"noopener noreferrer\" target=\"_blank\">AdvantageCS</a>, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.</p>","author_name":"InPublishing"}