Ciar Byrne talks to Rob Aherne, MD of Bauer Media's motorcycling portfolio, about his journey from four wheels to two, the thinking behind the launch of their successful 'Bikes Unlimited' app, how the business model for publishing is changing, how his team has responded to the challenges thrown up by the pandemic and much more...
We would like to thank our podcasts sponsor – Atex, a software company selling solutions for media-rich industries. Their products include ‘Desk’ for content management and publishing, and ‘Cross-Advertising’, a cloud-based solution providing end-to-end multi-channel advertising management.
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