Data, data, data. In episode five, we take a look at new ways that fashion and beauty can use data to understand behaviour to sell more and waste less. Julie Bornstein, CEO and co-founder of new shopping app The Yes, reveals some of the science behind its personalisation capabilities; Ganesh Srivats, CEO of fashion discovery platform Moda Operandi, explains how its using data to help designers plan what goes into production; and Yarden Horwitz, co-founder of trend prediction agency Spate, discusses how she can identify niche trends in big data.
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