{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ea12e5b0717d05a1768f5cb/69b3ff194266c9b1c76f5a66?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Key Performance Indicators Driving Direct Selling Growth in 2026 ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ea12e5b0717d05a1768f5cb/1773403901232-4443d7f1-e1b9-442e-b6b6-828c6a72ceab.jpeg?height=200","description":"<p>Direct sales industry&nbsp;has&nbsp;always faced harsh&nbsp;scrutinizes&nbsp;by the society. Even after facing a lot of backlashes, the industry was able to generate a&nbsp;retail sales of about $163 billion dollars.&nbsp;The direct selling companies are using four key performance indicators that help direct selling leadership teams to efficiently&nbsp;allocate&nbsp;capital and improve performance.&nbsp;</p><p><br></p><p>Customer Acquisition Cost:&nbsp;Companies using digital marketing channels have found that their CAC has been increasing rapidly about 200%.&nbsp;CAC in direct selling is a mix of two different cost components. One is the cost of getting a regular customer and the other is the cost of recruiting a distributor.&nbsp;</p><p>Attach rate and basket economics: If a customer adds a product in their cart, the probability of picking, packing, and shipping is fixed for a single order.&nbsp;</p>","author_name":"Epixel Solutions"}