{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e9d8415655e8e5d498850e0/681203e96ac0e5213b82db36?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Out of Office with Pippa Leary","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e9d8415655e8e5d498850e0/1746011720609-dde7fb83-c691-4025-a0d7-d2c28bc179b3.jpeg?height=200","description":"<p>This is episode 17 which I recorded with Pippa Leary, the Managing Director and Publisher of Free News and Lifestyle at News Corp Australia as we walked through a beautifully sunny Prince Alfred Park in Surrey Hills Sydney.</p><p><br></p><p>Our conversation is split roughly into two equal parts. In the first half, Pippa talks about her early career and how she went from a degree in Arts and Hip Hop at Sydney University to roles at studio magazine and MSN, and eventually joining News Corp. In the second half (28:31), we dug into the work she’s been doing in recent years building a finely-tuned first-party data-driven advertising machine, achieving huge growth in engaged reach. We talk about the shift from text to video, the importance of evergreen content and the challenges of monetising off-platform audiences.</p><p><br></p><p>There’s loads to get your teeth stuck into here so give it a listen and let me know what you think.</p><p><br></p><p>Jonny</p>","author_name":"Pugpig"}