Flex in the city is a Pilates and Barre studio, specializing in small group classes and 1-1 private training. On the 13th of March Flex in the City had to close their doors as they are not an essential service.
Even though their income went to Zero, Julette had to pivot and come up with a new revenue stream and help ensure that she can keep her staff and customers engaged with online classes. This has been a big successful.
Listen to Julette's uplifting story of how she kept the show on the road and even created a new revenue stream.
Min 1.20 - Julette Explains about her business.
Min 3.30 - Julette discusses the demographic that attend her various classes.
Min 4.55 - When Flex in the City had to close their doors and some of the social pressure that lead to this
Min 6.15 - Revenue collapses and how their revenue stream works
Min 9.20 - Rent freeze and conversations with landlords
Min 11.00 - Dealing with her bank
Min 11.45 - Wage subsidy scheme, when should you apply
Min 13.25 - Still doing online classes and how this has been positive.
Min 16.00 - How consumer buy-in is different with an online class. The vast majority show up to the live sessions.
Min 17.45 - How quickly people adapted to online classes and the business questions it has raised..
Min 19.00 - How perfect does the online session need to be
Min 21.00 - The importance of community
Min 22.00 - How the Facebook group was really successful
Min 23.45 - People want people they know
Min 25.00 - Starting from scratch and charging
Min 26.05 - Opening up the studio again. Social distancing and Pilates.
Min 29.02 - What Julette is nervous about 6-12 months out
Min 30.25 - What this full stop to the business has let her do.
Min 31.50 - The big surprise
Min 34.00 - It forces you to ask yourself; what does your business do and where is your value?
Min 35.35 - not everyone expects it to be perfect.
\"The potential to reach a broader market is phenomenal\"
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