{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e980411d857b8d9278e8a02/650e76a1f66c6900117dce30?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Six reasons why podcast marketing advise is wrong: Here is what actually works (part 1)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e980411d857b8d9278e8a02/1695643744373-cd715efdd3e78f27e3b590ce29091f85.jpeg?height=200","description":"<p>Get more insights, tricks and tips from Pod Paste - <a href=\"https://podpaste.com/cotgaug2023\" rel=\"noopener noreferrer\" target=\"_blank\">https://podpaste.com/cotgaug2023</a> </p><p>Learn more and signup for the free newsletter here - <a href=\"https://podpaste.substack.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://podpaste.substack.com</a></p><p><br></p><p>Treat your podcast like a brand and stop focusing on followers</p><p><br></p><p>We discuss the importance of treating your podcast as part of a larger brand and the limitations of relying solely on social media followers. We also emphasize the value of informative educational content and advises against following TikTok trends.</p><p>We dive into the world of branded content and how small businesses and content creators can compete with industry giants like Nike and Coca-Cola.</p><p><br></p><p>This episode provides valuable insights and strategies for creating a successful branded video podcast.</p><p><br></p><h3><strong>What you'll learn</strong></h3><ul><li>Why followers don’t matter </li><li>Fun story about the history of social media </li><li>Why you should stay away from TikTok trendy styled content </li><li>Briefly touch on how to create a successful branded video podcast</li><li>And Much More!</li></ul><p><br></p><h3><strong>Timestamps of what you will learn</strong></h3><p>[00:02:30] Why followers don't matter. </p><p>[00:03:23] Abandoning timeline feeds. </p><p>[00:07:08] What's the real value of podcast listener attention?</p>","author_name":"Pod Paste"}