While we usually talk to the founders of restaurants or bars today I have a very special guest - Pippa Murray - founder of Pip and Nut peanut butter.
I wanted to bring Pippa onto the show not only because she is literally every entrepreneurs dream scenario- she left her 9-5 job to test a product out that she made herself which was instantly profitable and 5 years on from inception it is worth nearly 20 million.
But she categorically changed the much neglected nut butter industry with her innovative package design of the nut butter sachets for on the go consumption.
She transformed how we all perceive nut butters as a food and introduced new ways for us to use them.
She essentially livened up a snack that was perceived as unhealthy and dull.
If you're an entrepreneur yourself, you'll want to take notes during this episode, she gives a lot of useful tips.
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