We've mentioned Eagle Rare on the show plenty, but we'd never sat down and asked the obvious question. Why does this bourbon even exist? Turns out it wasn't some heartfelt heritage project. It was built on purpose, with a target in mind, and the strategy behind it is honestly kind of genius.
Then there's what it grew into. A ten year bourbon people actually hunt for, sitting around forty-five bucks, that neither of us can find a single bad word for.
Pour a glass and hang out with Rob and Mark. The reason it was made is the best part.
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