{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e95be93cfca9a5e13d22039/69f213cf13ce2999f407ba98?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Proper Business: The Rise, Fall, and Rebrand of Proper No. Twelve","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e95be93cfca9a5e13d22039/1777472439820-c4d69845-d57e-4414-8e4f-96772b9e19f1.jpeg?height=200","description":"<p>Proper No. Twelve has a wild origin story and it involves the Mountain from Game of Thrones, a UFC fighter with a handshake deal, and a buddy who walked away from millions out of loyalty. We cover the whole messy saga before cracking open the brand new Proper 12-13, a 13-year Irish single malt that's either a redemption arc or a sixty-dollar disappointment depending on who you ask.</p>","author_name":"Homeslice Audio Network"}