{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e8ee3bc4fc261fc3fd48a9a/6189073045b6e300133956b6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why do soft measures deserve hard cash?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e8ee3bc4fc261fc3fd48a9a/1636370077464-ebe12d221b6bd4f83f24466ab835295f.jpeg?height=200","description":"<p>We’re talking about the power of behaviour change - why, perhaps, soft measures deserve hard cash. While much of the focus in active travel is around the need for dedicated infrastructure, quietly, around the country - organisations are implementing softer measures that can have a significant impact. A few weeks ago Laura visited the Chrisp Street Community Cycles, a ‘cycle hub’ in an empty high street shop in Tower Hamlets, East London.</p><p><br></p><p>Want to support the hub? The fundraiser is here (until 23 November): <a href=\"https://www.spacehive.com/continue-chrisp-street-community-cycles\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.spacehive.com/continue-chrisp-street-community-cycles</a></p><p><br></p><p>We hope you enjoy this episode of Streets Ahead, a podcast dedicated to the world of active travel, liveable streets and people-focused urban design.</p><p><br></p><p>We’re on Twitter and welcome your feedback on our episode:&nbsp;<a href=\"http://www.twitter.com/podstreetsahead%C2%A0\" rel=\"noopener noreferrer\" target=\"_blank\">http://www.twitter.com/podstreetsahead</a></p><p><br></p><p>If you're reading this, please can you take 1 minute to give us a rating and write a review? It helps us more than you probably think.</p><p><br></p><p>Thanks for listening!</p>","author_name":"Streets Ahead Podcast"}