{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e8da3da5393dcf93bd5f004/601a645a40e22a10447073f6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#31－Leveraging Authenticity as The Best Tool To Cut Through The Noise","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e8da3da5393dcf93bd5f004/1735843167677-c18a9f66-c1cf-46ea-97e2-fc2a8f3bf1dd.jpeg?height=200","description":"<p>The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast</p><p><br></p><p>Growth marketing is a dynamic environment that changes frequently; those who work in this area know that they need to be in constant movement, trying and experiencing new techniques all the time.</p><p><br></p><p>My guest for today's episode, Casey Hill, is permanently testing new platforms to leverage his company engagement with prospective clients. He is a marketer and entrepreneur, currently running Bonjoro's growth department - an innovative startup that connects people through personalized videos.&nbsp;</p><p><br></p><p>Casey's passions are writing and creating new communication channels between business and consumers, where any interaction is reduced to a natural, organic, and authentic conversation between two human beings. Tune in and listen to <em>Episode 31 </em>of <em>Moving Beyond Your Tribe, </em>to learn about the importance of authenticity in communication and how it makes everything easier.&nbsp;</p><p><br></p><p><strong>Some Questions I Ask:</strong></p><ul><li>Why don't you tell us a little bit about yourself? (1:41)</li><li>What insights would you like to share that you think would be valuable to our listeners? (4:49)</li><li>Isn't that really what life is about right now, authenticity and personalized communications? (19:28)</li><li>What does it mean to be authentic, and how would you measure that? (23:24)</li><li>What has changed on LinkedIn that it looks less formal nowadays? (28:24)</li><li>Many people have a hard time with this component of being authentic; how do you deal with that? (32:02)</li></ul><p><br></p><p><strong>In This Episode, You Will Learn:</strong></p><ul><li>The skim test, what is it, and how it works (6:12)</li><li>How Facebook ads changed (7:30)</li><li>Cutting through information overload and communicating in the middle of the noise (9:28)</li><li>Successful communication is about familiarity (15:10)</li><li>Understanding the context to communicate successfully (19:50)</li><li>The best way to produce a less rigid, natural video (24:51)</li><li>Personal experiences vs. Personal advice (29:00)</li></ul><p><br></p><p><strong>Resources:</strong></p><ul><li><a href=\"https://amplifiedmasterclass.com/products/how-to-monetize-quora-course\" rel=\"noopener noreferrer\" target=\"_blank\">Casey's course</a> on Quora</li><li><a href=\"https://amplifiedmasterclass.com/products/get-booked-on-podcasts\" rel=\"noopener noreferrer\" target=\"_blank\">Casey's Podcast</a> Masterclass</li><li><a href=\"https://www.bonjoro.com/pricing\" rel=\"noopener noreferrer\" target=\"_blank\">Bonjoro Trial</a></li><li><a href=\"https://calendly.com/bonjoro/30min-1\" rel=\"noopener noreferrer\" target=\"_blank\">Bonjoro's scheduling link</a></li></ul><p><br></p><p><strong>Connect with Casey:</strong></p><ul><li><a href=\"https://www.linkedin.com/in/caseyhill/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li>Email: <a href=\"mailto:casey@bonjoro.com\" rel=\"noopener noreferrer\" target=\"_blank\">casey@bonjoro.com</a>&nbsp;</li></ul><p><br></p><p><strong>Let's Connect!</strong></p><ul><li><a href=\"https://www.linkedin.com/in/torund/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><a href=\"https://twitter.com/Torund\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><a href=\"https://www.instagram.com/torundb/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></li></ul>","author_name":"Torund Bryhn"}